Affiliate partners were disputing numbers. Internal teams could not reconcile CPA and revshare payouts with platform revenue. The operator risked losing top partners and facing regulatory questions on marketing spend.
The challenge
Tracking links worked on the surface, but conversions were under-reported, duplicate registrations inflated some channels, and commission tiers applied inconsistently across sub-affiliate trees. Root causes sat across front-end pixels, API callbacks, and nightly batch jobs.
What we delivered
- Attribution audit — end-to-end trace from click to first deposit and NGR, with gap analysis per partner
- Event hardening — server-side conversion posts, cookie and parameter fallbacks, and fraud filters on self-referral
- Commission engine fixes — tier rules, carry-over, and negative carry aligned with contract definitions
- Partner-facing reports — rebuilt exports and API feeds so affiliates and the finance team matched on the same totals
Outcome
Dispute volume dropped sharply. Finance closed months with confidence. Product could re-open growth channels knowing metrics would hold under partner scrutiny.
Broken affiliate data? We can help.