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Case study · Migration

Multi-brand migration to a new casino platform

Moving several casino brands onto one modern stack — player data, payments, game sessions, and affiliate attribution with phased cutover and rollback plans.

A group operator needed to leave fragmented legacy setups and consolidate multiple brands onto a single platform — without losing players, balances, or partner tracking mid-season.

The challenge

Each brand had different payment methods, bonus rules, and affiliate structures. Migration had to be phased per brand, with parallel runs, data validation, and a hard rollback path if conversion or payment success rates dipped.

What we delivered

  • Discovery & mapping — wallet balances, bonus liabilities, self-exclusion flags, and affiliate IDs mapped brand by brand
  • Dual-write period — selective sync to the new stack while legacy remained read-only for reconciliation
  • Cutover playbooks — DNS, game aggregator credentials, PSP routing, and support runbooks per jurisdiction
  • Post-migration QA — deposit/withdrawal smoke tests, RTP session checks, and affiliate pixel validation on every brand

Outcome

Brands moved in sequence over a planned window. Operators gained one codebase, unified reporting, and lower cost per new market — without a public incident or payout backlog.

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